Resume & Portfolio
About Me
With a distinctive blend of law and economic background and 2 years of experience in brand communications and digital engagement, I am passionate about building powerful brand experiences. My expertise spans across creating engaging content, strategically managing social media, and building lasting client relationships to support core brand initiatives. Backed by strong communication, analytical, and organisational skills, I am driven to contribute to brand governance and elevate brand reputation.
Portfolio
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Brand Identity
Marketing Campaign
Web Design
Social Strategy
Professional Experience
Marketing Executive
Spicecraft., Australia (Freelance)
- Spearheaded a targeted advertising campaign for the Sydney Easter Show market, resulting in a 20% increase in customer foot traffic to the Spicecraft stall.
Co-founder, Brand Strategy and Marketing
Shree Jai Arts
- Managed end-to-end client communication, ensuring prompt and professional response to maintain positive relationships and a seamless customer experience.
- Developed and maintained organised records of customer inquiries, interactions and order processes thus improving service efficiency.
- Developed engaging and creative weekly content, including writing, filming, and editing video clips for various social media channels in alignment with brand guidelines.
- Launched targeted social media initiatives across multiple platforms, boosting brand recognition by 50% and increasing international orders by 40% within six months.
- Implemented structured workflow strategies to manage client requests, prioritise tasks and maintain operational efficiency.
- Conducted ongoing industry research to adapt customer engagement strategies in alignment with evolving market trends.
Social Media Marketing Assistant
Showcase It Inc., Australia
- Developed a social media strategy using audience insights and analytics, ensuring alignment with brand guidelines, which improved engagement by 70%.
- Created visually engaging event presentations, maintaining brand aesthetic, to enhance communication and audience interaction.
- Developed and executed targeted campaigns, ensuring brand consistency across all materials, driving a 75% increase in social media reach.
Associate
Bisani Legal, India
- Drafted detailed court documents and persuasive client presentations, resulting in consistently high ratings for clarity and accuracy from senior counsel review.
- Utilised strong analytical skills to interpret legal information for accurate document preparation, significantly reducing the need for revisions by supervising attorneys.
- Managed complex calendars and schedules for multiple cases, ensuring seamless workflow and consistently meeting all court-imposed deadlines.
Creative / Strategy Head
Vaazhvi, India
- Led the creative direction and execution of social media content, aligning with brand guidelines, resulting in a 70% increase in engagement.
- Managed content scheduling and workflow coordination, ensuring 100% consistency in online communication and outreach.
- Collaborated with cross-functional teams to ensure smooth execution of marketing initiatives and timely communication of key messages.
Advocate
Chamber of Mr. RK Karthik, India
- Facilitated negotiations, dispute resolution and communication with clients, senior advocates, and court officers, ensuring timely progress and resolution of cases.
- Prioritised tasks effectively under pressure, delivering accurate results consistently.